Ben Roberts-Smith has launched a personal brand to fund legal costs during a legal battle. The initiative emphasizes support for his family. Reports have appeared in The Guardian, SMH.com.au, News.com.au, and The Daily Telegraph. Roberts-Smith has stated it is about supporting the underdog in the legal battle. The brand aims to fund mounting legal expenses. He has launched a personal brand to fund legal costs. The brand aims to provide support for his family during legal struggles. The initiative has been covered by The Guardian, SMH.com.au, News.com.au, and The Daily Telegraph. Roberts-Smith has stated it is about supporting the underdog in the legal battle. Roberts-Smith's brand aims to cover increasing legal costs.