Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 4 and Channel 5 agree historic ad sales deal

Channel 4 and Paramount's Channel 5 have agreed a historic advertising partnership. Channel 4 will assume control of Channel 5's ad sales, shifting the over £300 million account from Sky. The combined sales team will advertise both stations from 2027. The deal creates a one-stop offering for brands. The announcement was made on 16 September 2026.

Sources & References