James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a Santa with a toned physique and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed shock at being cast, has been praised for his transformation into the role. The advert promotes several goods available for purchase. Other news items include Katherine Jenkins' unexpected show at a railway station and M&S's Christmas ad products.
“The ad is M&S's response to John Lewis' Christmas campaign,” — Simone Whitfield, economic affairs editor at Newstone Mere Group, commented.
Timeline
Nov 5 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....
Nov 8 — Other news items include Katherine Jenkins' unexpected show at a railway station and M&S's Christmas ad produc...
Reader Poll: Do you expect this story to develop further? — 66% of Eecardioheal readers said yes.
This story has been closely followed by our readers since Nov 5. The Newstone Mere Group desk continues tracking updates and will publish follow-ups across the region.
What's next: An official statement is expected by Wednesday, Nov 11.
Editor's note: this report was prepared by the Newstone Mere Group desk and last updated 17:05 UTC.
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